Will ‘buy local’ be our Swadeshi movement 2.0?

Swadeshi Up until a few years ago, I was always on a fervent mission to discover ‘cool local brands’ every time I travelled internationally. Soon, that changed to curating a wardrobe that was specifically teeming with Indian brands. I still remember the Kichu necklace I packed for an extended European trip in the not-so distant […]

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