How coronavirus is changing the fashion week

coronavirus If you’ve ever watched The Devil Wears Prada, or kept stock of the timings when your favourite look of the year becomes available online, you’ll know that the fashion world is guided by a highly organised calendar. The year is divided according to the seasons, and trends are filtered through collections taken in at fashion weeks all over the globe, from Paris to Seoul, London to Milan, Copenhagen to New York City.


There are the fashion week constants: the biannual spring/summer and autumn/winter shows, where designers present their ready-to-wear collections to buyers, editors and influencers. Then, there are weeks devoted entirely to bridal collections, or haute couture, or resort wear—and these, more often than not, take place in far-flung corners of the world, with a curated guest list to match. Think back to Nicolas Ghesquière’s 2017 cruise collection for Louis Vuitton, held at the Niterói Contemporary Art Museum (MAC) in Rio de Janeiro, Brazil. Or turn your mind to 2018, when Chanel staged its Métiers d’Art show inside the storied walls of the Metropolitan Museum of Art in New York City. Jacquemus’s 10th anniversary runway in the lavender fields of Provence, France; Christian Dior’s resort 2020 show in Marrakech; Fendi’s 90-year-anniversary moment in Rome’s Trevi Fountain.

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But all of these unforgettable moments in fashion feel further away than ever—even the autumn/winter ‘20/‘21 season seems like a blur. As the repercussions of Covid-19 continue to unfold, and as we remain shut inside to flatten the curve and prevent the spread of coronavirus, luxury fashion houses are doing away (at least for now) with the traditional show setting, cancelling, postponing or taking their presentations online. While Vogue will continue to update readers as changes to the calendar are made and designers adapt accordingly, here is what we know so far:

As per, the Fédération de la Haute Couture et de la Mode, the official governing body for fashion week in France, has confirmed Paris Fashion Week Men’s will unfold from July 9 to 13 online, following in the footsteps of digital-only fashion weeks confirmed in Milan (July 14 to 17) and London (June 12 to 14). Earlier in the year, in March, China also presented its first-ever digital fashion week in the wake of Covid-19, no doubt setting the stage for other brands to do so.

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In a press release, Giorgio Armani announced the Armani Privé show will take place in Milan’s Palazzo Orsini in January 2021, with the Giorgio Armani men’s and women’s collections showing in September 2020, with details of the exact format still to come.

French fashion house Saint Laurent has also announced it will break away from the traditional show calendar, choosing instead to allow creativity to dictate when collections are shown.